Sunday, September 23, 2012

iPhone 5: the reason of its success




Although iPhone 5 didn’t surprise us so much, we cannot ignore its success. iPhone 5 sold 2 million units in its first day of pre-order, which is much more than that of iPhone 4S. Then what’re the reasons of its success?  

Perhaps most people will say it’s because of the following iPhone 5 innovations: sleeker design, bigger display, 4G LTE, OLED display, better battery life, more storage, improved Siri. Is it really what people want? We can find many of the features in other smartphones. Then what’s the real reason?

I think the most important reason is the Apple brand, which was established for so many years by Steven Jobs. As a tech giant, Apple has promoted the development of technology. Therefore, people think Apple can give them something new every time. However, compared with the former iPhone, iPhone 5 didn’t give us too many new things since many of the features are just like the leaks before.

Besides, compared with other phone brands launch many phones each year, Apple only launches one iPhone within a year. People just can’t wait another year for the next iPhone.

All in all, the reasons can’t be listed all. If you know, welcome to add.

No comments:

Post a Comment